Our Brand

Our logo is the Max flame. Rooted in the Indian idiom, it is suitable for an organization proud of its origins. It is rendered in an international, contemporary style, representative of our global orientation. It is an appropriate face for a Group that is firmly on the fast growth track, but for which, commitment to principles and values will always remain ascendant.

The Max flame is representative of many qualities. As it burns, it represents Enterprise and Ambition. Its steadfast quality embodies Hope, Commitment, Care, and Service. As a giver of light, it is the flame of Knowledge.