Max Life Insurance

Max Life is the material subsidiary of Max Financial Services Limited. Max Life – a part of the $5-Bn Max group, an Indian multi business corporation – is India’s fifth largest private life insurance company. In FY 2024, Max Life reported an Embedded Value (EV) of 19,494 crore. The Operating Return on EV (RoEV) stood at 20.2%. The New Business Margin (NBM) for FY2024 was 26.5% (at actual costs), and the Value of New Business (VNB) at `1,973 crore (at actual costs), with an annual growth of 1% & a 2 year CAGR of ~14%.

Vision

  • Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'.

Mission

  • We are an honest life insurance company, committed to doing what is right
  • We serve our customers through Long Term Savings, Protection and Retirement Solutions, delivered by our high quality Agency & Multi Channel Distribution Partners
  • We are a business with strong social relevance and contribute to Society by supporting causes in health and well-being

KEY DIFFERENTIATORS

  1. Tailored product solutions designed to meet life-stage needs, fostering long-term savings and protection.
  2. Largest E-commerce player in Indian Life Insurance industry.
  3. Superior performance on customer parameters -Claims paid ratio -- 99.65% (FY24)
  4. Superior investment performance across funds – Assets Under Management(AUM) – Rs. 150,836 Cr (FY24)
  5. Driving business excellence through advanced digital and Information Technology solutions.
  6. Comprehensive risk management framework to address enterprise-wide risks effectively
  7. Strong corporate governance and transparent reporting of business and financial results.
  8. Honored with the prestigious Laureate title by the Great Place to Work® (GPTW®) Institute, recognizing 10 consecutive years of being featured in “India’s Best Companies to Work For” list.
  9. Recognized among India's Best Workplaces for Diversity, Equity, Inclusion, and Belonging (DEIB), Women, and Millennials by the Great Place to Work® (GPTW®) Institute.

www.maxlifeinsurance.com