Max Life Insurance

Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group. Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per public disclosures and annual audited financials for FY2021-22, Max Life has achieved a gross written premium of INR 22,414 crore.


  • Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'.


  • We are an honest life insurance company, committed to doing what is right
  • We serve our customers through Long Term Savings, Protection and Retirement Solutions, delivered by our high quality Agency & Multi Channel Distribution Partners
  • We are a business with strong social relevance and contribute to Society by supporting causes in health and well-being


  1. Multi-channel distribution architecture that includes Agency distribution, Bancassurance with leading banks including Axis Bank and YES Bank, Partnership Distribution, E-commerce, Customer Advisory Team and Group business
    • One of the most productive agency distribution
    • Fastest growing non-captive bancassurance relationships
    • Second largest e-commerce player in Indian Life Insurance industry
  2. Customized product solutions for every life stage needs and to promote long-term savings and protection
  3. Superior performance on customer parameters -
    • Claims paid ratio at 99.22% (FY20)
    • Conservation ratio – 84.7% (FY20)
  4. Superior investment performance across funds – Assets Under Management – Rs 68,471 Cr
  5. Creating business excellence using Digital and Information Technology interventions
  6. Robust risk management framework to address enterprise wide risks
  7. Strong corporate governance framework and transparency in reporting of business and financial outcome