About Us

Max Financial Services Limited (MFSL) is part of India’s leading business conglomerate – the Max Group. Focused on Life Insurance, MFSL actively manages Max Life Insurance Company Limited, India’s largest non-bank, private life insurance company. Max Life Insurance is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

Sevabhav

We encourage a culture of service and helpfulness so that our actions positively impact society. Our commitment to Seva defines and differentiates us.

Positive social Impact, Helpfulness, Culture of Service, Mindfulness

Excellence

We gather the experts and the expertise to deliver the best solutions for life’s many moments of truth. We never settle for good enough.

Expertise, Dependability, Entrepreneurship, Business Performance

Credibility

We give you our word and we stand by it. No matter what. A “NO” uttered with the deepest conviction is better than a “YES” merely uttered to please, or worse, to avoid trouble. Our words are matched by our actions and behavior.

Transparency, Integrity, Respect, Governance

Our Vision

To be the most admired company for protecting and enhancing the financial future of its customers.

Our Mission

Be the most preferred category choice for customers, policy holders, shareholders and employees
Do what is right for our customers, and treat them fairly
Lead the market in quality and reputation
Be the go-to standard for partnerships and alliances with all distributors and partners
Maintain cutting edge standards of governance