Max Life Pension Fund Management Limited (“Max Life PFM”), a wholly owned subsidiary of our Company, holds both Pension Fund Management (PFM) and Point of Presence (PoP) licenses under the National Pension System (NPS) architecture from the Pension Fund Regulatory and Development Authority (PFRDA).
Being a licensed PoP, Max Life PFM can distribute NPS accounts in both retail and corporate NPS segments and can provide servicing to public at large. The financial year 2023-24 marked Max Life PFM’s first full financial year of operations, during which it achieved an AUM of `576 Cr and a PFM subscriber base of 19,602. This performance demonstrates its strong financial management and growing market presence.
Point of Presence (PoP): Being the first touch point for individuals who wish to enrol in NPS or manage their existing accounts, the PoP provide assistance and guidance through the entire process, from initial registration to future transactions. It aims at ensuring a seamless and efficient experience for individuals looking to secure their retirement through the NPS. Max Life PFM envisions to be a digitally admired POP by simplifying customer experience.
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